Speakers

Barbara Coll
Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at ‘what is next?’ with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites.

She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 27 years, including marketing positions with Sun Microsystems and other leading edge startups.
Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.




Kimberley Richardson
Formerly one of Xerox Canada's top sales executives

Kimberley is the President and Co-founder of Imagemakers International – a leadership and personal development company that specializes in the creation of genuine leaders. Over the past sixteen years, through her keynote speeches, leadership training seminars and executive coaching programs, she has inspired thousands of individuals to reach their full potential.

Kimberley has been described as ‘enlightening’, ‘thought- provoking’ and ‘life changing’. Formerly one of Xerox Canada's top sales executives, Kimberley has appeared on national television and her expertise has been sought out for both radio and newspaper interviews. By inspiring people to be the best they can possibly be, she motivates her audiences to become genuine leaders and in turn, make a difference and leave a lasting legacy.





Laurie Atkinson Rose
Chief of Staff, City of Markham





Larry Freedman
As President and CEO of ForeSee, Larry is responsible for managing the company’s strategy and growth. Since the company’s founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee. An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal ComputerWeek and Government Executive, among many others.

Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.

Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.

Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).

Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups. Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.



Jonathan Huth
Jonathan is a marketing pioneer with a track record of helping Canada’s most successful and iconic brands deliver on the promise of Customer Relationship Management, Loyalty Programs, and Online Communities.

He has held senior marketing roles at AIR MILES, Canadian Tire,

Scotiabank, and Indigo. His teams’ work has won over twenty national and international marketing and database awards.

As VP Digital and Database Marketing at Scotiabank, he transformed the bank into an industry leader for customer relationship management, email, and data-driven marketing. His programs drove over $1 billion in annual revenue for the bank’s Retail, Small Business, Wealth, and Insurance divisions.

At Indigo, he transformed customer data into profitable 1-to-1 book recommendations. He led the building of a customer database, a CRM delivery platform and the award-winning Plum Rewards program.

In June 2010, Jonathan co-founded Conversion Marketing-Communication, a digital marketing and loyalty consultancy.




Natalie Kortum
Natalie Kortum is a Decision Sciences Manager at Dell in Investment Optimization. She works in measuring and optimizing long-term impacts of difficult to measure influences such as brand campaigns, corporate social responsibility, product quality and customer service offerings and has
recently received a patent for her cutting- edge modeling design. Recently, she has created an innovative method of modeling brand impacts and hasexpanded her scope outside of marketing to model total quality management projects and services initiatives.

In previous roles, she has worked in pricing analysis, promo management, web analytics, financial planning, and remote employee management. 

She received her undergrad in Mathematics from Texas A&M and her MBA in Marketing and Financial Consulting from Southern Methodist University.




Jacques Warren
Jacques Warren has been working in online marketing for the last sixteen years. He started getting involved full-time in Web Analytics ten years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.